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'Dianetics: The Modern Science of Mental Health'
Dianetics was originally marketed by Hubbard as an "alternative form of psychotherapy". His original hope and intention was that Dianetics would be used as an alternative therapy tool for psychiatrists, as in something similar to the revolutionary techniques and theories developed by other psychiatrists, such as Freud, Jung, et al. This was how Dianetics was originally marketed in the 1950s and it got to the top of the bestseller list because of Hubbard's remarkable claims that Dianetics could cure all sorts of ailments, both mental and physical.
Of course, there are strict regulations in the United States regarding claims and marketing of medical treatments. Anything you offer as a medical treatment is required to be studied and peer reviewed to see if its claims can be scientifically substantiated. After several extensive studies, it was proven that Hubbard's claims could not be scientifically proven or substantiated. In fact, it was found that Dianetics was based on nothing but scientific misconception - in other words, this wasn't science, this was fanciful, illogical science fiction. Dianetics was declared nothing short of "medical quakery," and it was being shunned by the medical community and restricted by various governmental agencies.
In an instant, Hubbard's reputation was on the line. Not only that, but earning a great deal of money off medical claims that turn out to be hocus pocus can put you in a very precarious position. Hubbard was under very serious investigation by the IRS. He was mere moments away from not only certain financial ruin, but also from being branded a charlatan and a con-man. He had to pull a rabbit out of his hat, and he had to do it fast.
Suddenly psychiatry was renounced and Dianetics became a religion. Religion isn't held to the same standards as science - it can make claims of miracles no matter how outlandish, yet no one studies them, no government agency regulates them, and no one can dare oppose them. Better yet, the IRS doesn't have much to say regarding how such miracles are packaged and sold.
Overnight the man who proclaimed himself to be the next Freud instead dubbed himself a messiah, who prophesied of miracles and preached the damnation of psychiatrists using the very same adjectives that were once used to describe his own work. Conveniently anyone who dared criticize his miracle cures could be dismissed as a religious bigot.
Detailed Information & Additional Resources:
• Xenu Directory: Dianetics - A good overview and sampling of documentation regarding the origins of Dianetics, the initial marketing, its use in Scientology, and more.
• Operation Clambake: 50's Advertisements - A collection of original advertisements from the very beginnings of Dianetics in the 1950's.
• Carnegie-Mellon University: Dianetic Therapy Study - A scientific evaluation of the therapies, theories, and claims of Dianetics.
• LermaNet: Scientific American & Other Reviews - This is a great source for reviews, scientific opinions, and more, all about Dianetics.
More links coming soon
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